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JFCS Receives National Recognition
for Exceptional Tagline
"The winning taglines in the 2008 Nonprofit Tagline Award Competition emphasize how powerfully taglines can work as a first step in branding or as a highly-effective tool to freshen up a nonprofit's messaging, emphasize its commitment to its work and/or revive tired positioning," says Nancy Schwartz, blogger at GettingAttention.org (www.GettingAttention.org) and president of Nancy Schwartz & Company (www.NancySchwartz.com).
JFCS was selected as the 2008 Getting Attention Nonprofit Tagline Award winner in the Human Services Category. Marilyn Harwell, JFCS Board Member submitted the JFCS tagline, When You Can't Do It Alone to the contest sponsored by Nancy Schwartz & Company. More than 3,000 professionals voted in an on-line poll to select the top tagline in each of 12 categories. A total of 1.029 taglines were submitted for the contest and 50 taglines were selected as finalists.
"The organizations behind the winning taglines did an admirable job in putting a few select words to work to build their brands. The JFCS tagline, When You Can't Do It Alone tells the story succinctly and powerfully: It's all about getting help when life becomes overwhelming. It makes a strong emotional connection," says Schwartz.
"The JFCS Board of Directors were given the difficult task of capturing the broad range of services and programs in just a few words, but Marilyn did a great job leading the board to produce what is now an award winning tagline," said Rose Chapman, President/CEO of JFCS.
